Tuesday, August 7, 2007

What is meant by SEO ?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

It is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.

It consists of off page and on page activities. Both contribute equally in promoting a site.