Monday, March 4, 2013

Google search quality rating guidelines


As part of today’s big “How Search Works” reveal, Google also took the big step of sharing its Search Quality Rating Guidelines for the first time.
This is the document that Google’s human search quality raters use when grading Google’s search results.
But the new, public document is actually an edited version of the old one that circulated quietly several times amongst webmasters and SEOs. In fact, “gutted” is more accurate than “edited” — where the most recent non-public version of the document was 161 pages, the public document released today is only 43 pages.

What’s Changed

The biggest change, in my opinion, is the complete removal of Parts 3 and 4 — “Page Quality Rating Guidelines” and “Rating Examples.” These sections offered extremely detailed guidance on how to rate pages, how to rate sections of pages, how to judge the reputation of a website, and specific examples of public web pages and how they should be rated. I’ll share more on this below.

Source url : http://searchengineland.com/google-gutted-its-search-quality-rating-guidelines-for-public-release-150281