In a quiet but not entirely unexpected move, Google has announced they are updating and improving the Google AdWords Ad Rank algorithm to take into account some of the new features they have rolled out this year, primarily their new ad extensions.
Ad extensions and formats can now affect the positioning of your ads on the Google search results page. Google uses the example: If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.
Ad Rank will also play a factor in whether or not extensions appear for your ads; Google notes that a higher Quality Score or bid (or a combination thereof) increases the likelihood of extensions appearing.
Source url : http://searchenginewatch.com/article/2302663/Google-Rolls-Out-AdWords-Ad-Rank-Algorithm-Update
Ad extensions and formats can now affect the positioning of your ads on the Google search results page. Google uses the example: If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.
Ad Rank will also play a factor in whether or not extensions appear for your ads; Google notes that a higher Quality Score or bid (or a combination thereof) increases the likelihood of extensions appearing.
Source url : http://searchenginewatch.com/article/2302663/Google-Rolls-Out-AdWords-Ad-Rank-Algorithm-Update
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