Wednesday, October 23, 2013

Why No Pagerank update?

We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not a priority to fix it.

Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken. Google, feeling that too many people obsess over PageRank, doesn’t see it as important to fix that. Cutts said this probably won’t happen by the end of the year. It repeats his message from earlier this month.

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