Wednesday, December 18, 2013

How to build your Internal Content Marketing Strategy?

You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.
Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps.
Your content strategy will get your car back on the road and power you toward where you need to go. But only if you build it.

Determine Your Goals

Align the content you're creating with the goals of your business, whether the goals are to:

  • Generate leads.
  • Shorten the sales cycle.
  • Retain customers.
  • Build your brand.
  • Show off your voice.
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