Wednesday, March 6, 2013

Why Google Penalize sites?

In the latest video from Google’s head of search spam, Matt Cutts, he addresses Google’s standards for manually removing spam from the Google index.
Matt Cutts first said and repeated it a couple times within the video that Google will not penalize or ban a site that is being critical of Google. Matt said:
“One thing that we don’t do it is just say or someone has been critical of Google, therefore take action. We’re big believers in the Voltaire saying of I might not agree with what you say but I’ll defend to death your ability to say it. So just because you’re critical of Google that’s not the sort of thing where we’re gonna mark your site as spam.”

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Tuesday, March 5, 2013

How Search Works ?

On Friday afternoon, Google announced a neat new interactive infographic named How Search Works.
It is an excellent way for a newbie to learn the basics on how Google crawls, indexes, ranks and shows their search results. But how is this useful for an SEO junky like yourself? I'll outline the parts I find useful to more savvy SEOs and webmasters.
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Monday, March 4, 2013

Google search quality rating guidelines

As part of today’s big “How Search Works” reveal, Google also took the big step of sharing its Search Quality Rating Guidelines for the first time.
This is the document that Google’s human search quality raters use when grading Google’s search results.
But the new, public document is actually an edited version of the old one that circulated quietly several times amongst webmasters and SEOs. In fact, “gutted” is more accurate than “edited” — where the most recent non-public version of the document was 161 pages, the public document released today is only 43 pages.

What’s Changed

The biggest change, in my opinion, is the complete removal of Parts 3 and 4 — “Page Quality Rating Guidelines” and “Rating Examples.” These sections offered extremely detailed guidance on how to rate pages, how to rate sections of pages, how to judge the reputation of a website, and specific examples of public web pages and how they should be rated. I’ll share more on this below.

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