Friday, September 27, 2013

Hummingbird algorithm by Google

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

What’s a “search algorithm?”
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.

So that “PageRank” algorithm is dead?
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).

Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”

When did Hummingbird start? Today?

Google started using Hummingbird about a month ago, it said. Google only announced the change today.

Source url : http://searchengineland.com/google-hummingbird-172816

What does a great Landing Page needs?

No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are trying to create a generic site that is supposed to convert well for all types of visitors.

The issue with that is not all visitors are the same. Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns. But before you head off and start creating your first landing page, there are 7 things you need to know:

Source url : http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/ 

Thursday, September 26, 2013

Top Search Engines and Directories

Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they're searching for answers, information, or entertainment.

Search Engine Watch has been covering search engines since June 1997 and has watched the industry evolve to its current state. Over time, many search engines have come and gone, as users have spoken with their keyboards (and literally with their voices – thanks to voice search technology).


In recent years, search market share has remained mostly unchanged – for much of the world, it's Google followed by every other search engine (in the U.S. the "Big 5" search engines consist of Google, Bing, Yahoo, Ask.com and AOL, which combine for hundreds of billions of searches every month). Meanwhile, many of the players have consolidated or have become footnotes in history.

Source url : http://searchenginewatch.com/article/2048976/Major-Search-Engines-and-Directories