Wednesday, October 23, 2013

Now it's Google AdWords Ad Rank Algorithm Update

In a quiet but not entirely unexpected move, Google has announced they are updating and improving the Google AdWords Ad Rank algorithm to take into account some of the new features they have rolled out this year, primarily their new ad extensions.

Ad extensions and formats can now affect the positioning of your ads on the Google search results page. Google uses the example: If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.


Ad Rank will also play a factor in whether or not extensions appear for your ads; Google notes that a higher Quality Score or bid (or a combination thereof) increases the likelihood of extensions appearing.

Source url : http://searchenginewatch.com/article/2302663/Google-Rolls-Out-AdWords-Ad-Rank-Algorithm-Update 

Why No Pagerank update?

We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not a priority to fix it.

Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken. Google, feeling that too many people obsess over PageRank, doesn’t see it as important to fix that. Cutts said this probably won’t happen by the end of the year. It repeats his message from earlier this month.

Source url : http://searchengineland.com/pagerank-pipeline-broken-174926