Saturday, January 4, 2014

App store Optimization (ASO)

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such asiTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.(As written in wikepedia).

ASO will help us to move into a new era of Search. As Google in on spree of making updates, we as a seo finding difficult to get high rankings in SERPs, i think adding ASO to the expertise will help every SEO at this phase.

Will try to write more on this topic, as i will explore.