Thursday, January 9, 2014

To Publish similar or duplicative stories on different URLs use rel=canonical

In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google.

Matt Cutts did say that duplicate content won’t hurt you unless you are doing it for spam-related reasons. Cutts also did say that 25% of the web is duplicative, so you really don’t have to worry about it. But I guess in this case, to help with rankings, you may, as a publisher, want to use the rel=canonical tag to help Google know which is your primary page.

Source url : http://searchengineland.com/googles-matt-cutts-on-publishers-with-duplicate-content-use-the-canonical-tag-181331