Tuesday, November 18, 2014

58% Of Local Marketers Will Change Tactics After Pigeon Update

There has been much expert analysis and published research on the impact of Google’s Pigeon Update.
In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.” (Note: webinar recording can be watched here.)
We wanted to measure the experiences and observations of the 600+ SEOs and SMBs on the webinar to see how they compared to the published, “expert” viewpoints.
We asked 4 questions, and here is what we found out.

1. Has Pigeon Delivered Good Changes For Businesses & Searchers?

Pigeon Update - Good for Searchers and Businesses
Respondents: 402
Key Findings:
  • 69% believe that Pigeon has delivered good change for searchers
  • 53% believe that Pigeon is bad for businesses
Source url : http://searchengineland.com/58-local-marketeers-will-change-tactics-pigeon-update-208812