Saturday, November 29, 2014

First 1000 Followers for your social media account

Quick tips: The best general strategies for growing your audience

Regardless of the social network you choose, there seem to be some similar, high-level strategies that apply to every network—Twitter, Facebook, Pinterest, Google+, LinkedIn, and Instagram.
If you’re looking to build your profile and add new followers, here are some of the standard best practices. Lots more detail on each of these below.
  • Fill out your profile completely
  • Share a link to your profile via your other networks and via email
  • Place follow links and widgets on your blog or website
  • Add your new social profile to your email signature

How to get your first 1,000 followers on Twitter

Step one: Fill out your profile completely
This includes:
Writing an awesome bio with one or two select keywords or hashtags
Adding your URL and location—URL is great for adding context, location is great for getting found via search and geographic tools
Uploading a profile picture and cover photo. Check out the image below for what it looks like when someone clicks your username from Twitter’s desktop site.
Seeding your Twitter account with five to 10 tweets
twitter profile
If you want to get your profile even more optimized, you can use the Pinned Tweet feature to pin a tweet to the top of your profile page. Choose a tweet that embodies what your Twitter profile is all about or shows a lot of social proof, i.e. one with a lot of favorites and retweets.
Step two: Share a link to your profile via other networks and via email
Share with your Facebook friends that you’ve started a Twitter account. Add an announcement to your next company newsletter or in an email to friends.
Step three: Include a Follow button on your website or blog
Twitter offers four types of buttons that you can use to help visitors connect with you on Twitter.
  1. Share a link
  2. Follow
  3. Hashtag
  4. Mention
Source url : https://blog.bufferapp.com/first-1000-followers-twitter-facebook-social-media?utm_content=buffer05e6e&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Tuesday, November 18, 2014

58% Of Local Marketers Will Change Tactics After Pigeon Update

There has been much expert analysis and published research on the impact of Google’s Pigeon Update.
In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.” (Note: webinar recording can be watched here.)
We wanted to measure the experiences and observations of the 600+ SEOs and SMBs on the webinar to see how they compared to the published, “expert” viewpoints.
We asked 4 questions, and here is what we found out.

1. Has Pigeon Delivered Good Changes For Businesses & Searchers?

Pigeon Update - Good for Searchers and Businesses
Respondents: 402
Key Findings:
  • 69% believe that Pigeon has delivered good change for searchers
  • 53% believe that Pigeon is bad for businesses
Source url : http://searchengineland.com/58-local-marketeers-will-change-tactics-pigeon-update-208812

Monday, November 3, 2014

Google’s Amitabh Kumar Singhal plans to increase Indian Internet users to 500 million by 2017

Google search has answers to most of your questions. But not all. If Amitabh Kumar Singhal succeeds in making the 'Star Trek computer' he set out to build, it just might. At Google, the 46-year old India-born executive is the search czar. Google fields over 100-billion search queries every month, a service which generated most of its $55 billion (Rs 3.3 lakh crore) revenue in 2013.

In India, there is also another important target on his mind-—helping increase the number of internet users to 500 million by 2017. That is more than a twofold increase in less than three years, demonstrating the scale of Google's ambitions in the country.

Source url : http://economictimes.indiatimes.com/tech/internet/how-googles-amitabh-kumar-singhal-plans-to-increase-indian-internet-users-to-500-million-by-2017/articleshow/45029819.cms

Sunday, November 2, 2014

Google Enables Multiple AdWords Account Logins

Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over.
Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. Switch accounts and still stay logged into all of them.
To get started in AdWords, click on either the Customer ID or login email in AdWords to open what’s called the account selector. Managers can choose to add more accounts using the “Add Account” button.
This is an example of a seemingly small change that will make a huge difference in user experience and productivity.

Source url : http://searchengineland.com/google-enables-multiple-adwords-account-logins-207069

Friday, October 17, 2014

Best practices for XML sitemaps & RSS/Atom feeds

Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google.

Sitemaps and feeds

Sitemaps can be in XML sitemap, RSS, or Atom formats. The important difference between these formats is that XML sitemaps describe the whole set of URLs within a site, while RSS/Atom feeds describe recent changes. This has important implications:
  • XML sitemaps are usually large; RSS/Atom feeds are small, containing only the most recent updates to your site.
  • XML sitemaps are downloaded less frequently than RSS/Atom feeds.
For optimal crawling, we recommend using both XML sitemaps and RSS/Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS/Atom feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs.

Source ul : http://googlewebmastercentral.blogspot.in/2014/10/best-practices-for-xml-sitemaps-rssatom.html

Monday, July 7, 2014

Semantics: Google AdWords To Replace “Delete” With “Remove”

It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing for those new to AdWords.
In a semantic move that has been a long time coming, Google is replacing “Delete” in AdWords with “Remove” in most cases. The change will go into effect in roughly two weeks.
Google AdWords "Delete" Now "Remove"It’s subtle, but makes sense. As Google writes in a blog post announcing the move, “This change is designed to help advertisers better understand that removed objects are still available for future reference. For example, you can report on a removed campaign’s historical performance.”

Source url : http://searchengineland.com/semantics-google-adwords-replace-delete-remove-instances-195948

Friday, April 25, 2014

Google Plus chief Vivek Gundotra quits Google

Google's top social networking executive is leaving the Internet company after a nearly eight-year stint highlighted by an audacious challenge to Facebook.

Vivek 'Vic' Gundotra fittingly announced his departure in a post Thursday on Google Plus, a social network that debuted nearly three years ago. Gundotra had been in charge of Google Plus as the Mountain View, California, company's senior vice president of social.

Gundotra didn't explain his reasons for leaving nor did he reveal what he plans to do next.

Source url : http://ibnlive.in.com/news/google-plus-chief-vivek-gundotra-quits-google/467467-11.html

Monday, February 10, 2014

Rich Snippet Spam

If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup.
The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and what the issue could be. It is a manual action penalty based on incorrect usage of markups, regardless of whether it was deliberate spam or simply a mistake.
The warning that would appear in a user’s accounts if they have manual action taken is:
Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google's Rich Snippet Quality guidelines.

The writing on the wall for penalties related to rich snippets was back in October at Pubcon when Google's Matt Cutts talked about changes Google was planning in regards to rich snippets and dealing with related snippet spam.

Source url : http://searchenginewatch.com/article/2327459/Google-Starts-Penalizing-Sites-for-Rich-Snippet-Spam

Thursday, January 23, 2014

Guest blogging as a linkbuilding strategy

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:

My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.
We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established.I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.

Source url : http://www.mattcutts.com/blog/guest-blogging  

Thursday, January 16, 2014

DuckDuckGo With More Than 4 Million Queries On January 7th

The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013.

Prior to the PRISM scandal that revealed the NSA was regularly tracking searches on major search engines, DuckDuckGo averaged approximately 1.5 million queries a day says the Guardian. “In the weeks and months following the Guardian’s publication of the NSA files, the number of [DuckDuckGo] users more than doubled,” writes Guardian reporter Alex Hern.


The Guardian claims DuckDuckGo’s activity has continued to increase, with a record 4,452,957 searches performed on January 7 of this year, DuckDuckGo’s “biggest” day so far.

Source url : http://searchengineland.com/duckduckgo-sees-biggest-day-ever-in-2014-with-more-than-4-million-queries-in-one-day-181495