Monday, February 10, 2014

Rich Snippet Spam

If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup.
The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and what the issue could be. It is a manual action penalty based on incorrect usage of markups, regardless of whether it was deliberate spam or simply a mistake.
The warning that would appear in a user’s accounts if they have manual action taken is:
Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google's Rich Snippet Quality guidelines.

The writing on the wall for penalties related to rich snippets was back in October at Pubcon when Google's Matt Cutts talked about changes Google was planning in regards to rich snippets and dealing with related snippet spam.

Source url : http://searchenginewatch.com/article/2327459/Google-Starts-Penalizing-Sites-for-Rich-Snippet-Spam

Thursday, January 23, 2014

Guest blogging as a linkbuilding strategy

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:

My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.
We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established.I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.

Source url : http://www.mattcutts.com/blog/guest-blogging  

Thursday, January 16, 2014

DuckDuckGo With More Than 4 Million Queries On January 7th

The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013.

Prior to the PRISM scandal that revealed the NSA was regularly tracking searches on major search engines, DuckDuckGo averaged approximately 1.5 million queries a day says the Guardian. “In the weeks and months following the Guardian’s publication of the NSA files, the number of [DuckDuckGo] users more than doubled,” writes Guardian reporter Alex Hern.


The Guardian claims DuckDuckGo’s activity has continued to increase, with a record 4,452,957 searches performed on January 7 of this year, DuckDuckGo’s “biggest” day so far.

Source url : http://searchengineland.com/duckduckgo-sees-biggest-day-ever-in-2014-with-more-than-4-million-queries-in-one-day-181495 

Sunday, January 12, 2014

Ways to build a better relationship with your SEO provider

After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we do, and as I see with my own employees, being receptive to listening to someone else's perspective is something that I highly value.
It doesn't matter if a client's niche is exciting or if their site is so amazing that I want to spend hours on it every week. A client who is willing to view our arrangement as a give and take relationship is the client for me.

Here are 15 pieces of advice that will help you build a better relationship with your SEO provider.

1. Be Honest About What You've Done in the Past

2. Don't Immediately Blame Links When Something Goes Wrong

3. No Surprise URL Changes

4. Share Access to Webmaster Tools and Analytics

5. Answer Questions

6. Listen to Our Advice on Risk

7. Don't Employ Multiple Teams or People to do the Exact Same Thing

8. Don't Share Someone Else's Confidential Information

9. Be Clear About What You Want

10. Ask Why a Service Costs What it Does

Source url : http://searchenginewatch.com/article/2322361/15-Ways-Clients-Can-Build-a-Better-Relationship-With-Their-SEO-Provider

Thursday, January 9, 2014

To Publish similar or duplicative stories on different URLs use rel=canonical

In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google.

Matt Cutts did say that duplicate content won’t hurt you unless you are doing it for spam-related reasons. Cutts also did say that 25% of the web is duplicative, so you really don’t have to worry about it. But I guess in this case, to help with rankings, you may, as a publisher, want to use the rel=canonical tag to help Google know which is your primary page.

Source url : http://searchengineland.com/googles-matt-cutts-on-publishers-with-duplicate-content-use-the-canonical-tag-181331 

Monday, January 6, 2014

Rap Genius Back Is back After 10 Day Penalty

Lyrics site Rap Genius says that is is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though it’s unclear how much traffic the site will regain for generic lyrics searches.

Removing Links To Remove A Penalty

The company explained in a blog post today that it received a manual action notice from Google on Christmas Day accusing it of unnatural linking, which resulted in a penalty. The Rap Genius post detailed some of the linking practices the company has done and how it tried to correct what it thought Google objected to, which included asking people to remove links as well as disavowing links. The post concluded with an apology:

To Google and our fans: we’re sorry for being such morons. We regret our foray into irrelevant unnatural linking. We’re focused on building the best site in the world for understanding lyrics, poetry, and prose and watching it naturally rise to the top of the search results.

Source url : http://searchengineland.com/rap-genius-back-in-google-181125  

Saturday, January 4, 2014

App store Optimization (ASO)

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such asiTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.(As written in wikepedia).

ASO will help us to move into a new era of Search. As Google in on spree of making updates, we as a seo finding difficult to get high rankings in SERPs, i think adding ASO to the expertise will help every SEO at this phase.

Will try to write more on this topic, as i will explore.

Wednesday, December 18, 2013

A to Z Guide for Holiday Ecommerce SEO

The holiday season is upon us, which means that your ecommerce site needs to be prepared to "deck the halls" of search engines with their products.
My early gift to you is an (almost) A to Z guide of SEO tips and tricks designed to optimize ecommerce sites to prevent them from landing on the search engines' naughty lists.
Auto fill forms where possible (when you have the information), and provide drop downs and selection fields to make it as easy as possible to fill out.
Build text for users into every page, where it makes sense, to support a well-defined content strategy.
Create custom dashboards in Google Analytics for ecommerce-specific metrics' reporting.
Don't have unique pages for small product variations. Instead, list small variations within main the product page.
Ensure titles and meta data are unique, descriptive, and to improve both user understanding and search results' page engagement.
Focus on URL structures that are readable and logical for both users and search engines.
Give reviews visibility and prominence on the site.
Have product sun setting and out of stock strategies in place to reduce 'page not found' errors.
Integrate social sharing options (not just social profile icons) into your site, especially on products, categories, buying guides, and content pages that host shareable content.
Kill thin pages that have little value to users and, instead, redirect to relevant pages that do provide value.
Link to popular products from your home page. Rotate bestsellers and random products in homepage linking modules too.

Markup on-page entities and product attributes using schema.org, or other ontology guidance.

Source url : http://searchenginewatch.com/article/2319418/Holiday-Ecommerce-SEO-The-Almost-A-to-Z-Guide 

A Little Usage of Duplicate Content Won't Hurt Rankings

Duplicate content is always a concern for webmasters. Whether it's a website stealing content from another site, or perhaps a website that hasn't taken an active role in ensuring they get great unique quality content on their site, being duplicated out of the Google index is a problem.
In the latest webmaster help video from Google's Matt Cutts, he addresses how Google handles duplicate content, and when it can negatively impact your search rankings.
Cutts started by explaining what duplicate content is and why duplicate content isn't always a problem, especially when it comes to quoting parts of other web pages.

It's important to realize that if you look at content on the web, something like 25 or 30 percent of all of the web's content is duplicate content. … People will quote a paragraph of a blog and then link to the blog, that sort of thing. So it's not the case that every single time there's duplicate content it's spam, and if we made that assumption the changes that happened as a result would end up probably hurting our search quality rather than helping our search quality.

Source url : http://searchenginewatch.com/article/2319706/Googles-Matt-Cutts-A-Little-Duplicate-Content-Wont-Hurt-Your-Rankings  

How to build your Internal Content Marketing Strategy?

You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.
Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps.
Your content strategy will get your car back on the road and power you toward where you need to go. But only if you build it.

Determine Your Goals

Align the content you're creating with the goals of your business, whether the goals are to:

  • Generate leads.
  • Shorten the sales cycle.
  • Retain customers.
  • Build your brand.
  • Show off your voice.
Source url : http://searchenginewatch.com/article/2319710/8-Tips-for-Building-Your-Internal-Content-Marketing-Strategy