Need To Grow Your PPC Account? Look InTo The Search Queries

One of the most common inquiries I receive from e-commerce clients is how we can garner additional, profitable traffic. Of course, this inquiry can happen at any time during the agency-client relationship, but I want to focus when it occurs after many months of management. To phrase another way, clients want to continue growing after the account has been built and (seemingly) all themes covered.

Expanding into new paid search platforms is a given for growth, but the purpose of this post is to examine an integral part of campaign expansion within AdWords and Bing Ads accounts, the Search Query Report (SQR). We all make use of this report, but I don’t believe advertisers know the true potential it has for account growth.

The most common use for SQRs has generally been to find negative keywords. There will always be terms that can be added as new keywords within existing campaigns and ad groups, but the report is primarily meant to find poor performers for exclusion. However, within dynamic, Shopping, and top-of-funnel campaigns, SQRs are a goldmine for new keywords.

Resource : http://searchengineland.com/

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Google Enables Multiple AdWords Account Logins

Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over.
Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. Switch accounts and still stay logged into all of them.
To get started in AdWords, click on either the Customer ID or login email in AdWords to open what’s called the account selector. Managers can choose to add more accounts using the “Add Account” button.
This is an example of a seemingly small change that will make a huge difference in user experience and productivity.

Source url : http://searchengineland.com/google-enables-multiple-adwords-account-logins-207069