Wednesday, July 31, 2013

Google says NoFollow for text links on Press Releases

Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases.
The specific line in the link schemes document is:
Links with optimized anchor text in articles or press releases distributed on other sites.
John Mueller, one of Google’s lead Webmaster Trends Analyst, was kind enough to answer some of my questions around this documentation change in a video hangout. The questions from SEOs and myself around the new link schemes documentation change are in the first ten minutes, the outcome was to nofollow links within press releases.

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