Monday, March 23, 2015

Need To Grow Your PPC Account? Look To The Search Queries

One of the most common inquiries I receive from e-commerce clients is how we can garner additional, profitable traffic. Of course, this inquiry can happen at any time during the agency-client relationship, but I want to focus when it occurs after many months of management. To phrase another way, clients want to continue growing after the account has been built and (seemingly) all themes covered.
Expanding into new paid search platforms is a given for growth, but the purpose of this post is to examine an integral part of campaign expansion within AdWords and Bing Ads accounts, the Search Query Report (SQR). We all make use of this report, but I don’t believe advertisers know the true potential it has for account growth.
The most common use for SQRs has generally been to find negative keywords. There will always be terms that can be added as new keywords within existing campaigns and ad groups, but the report is primarily meant to find poor performers for exclusion. However, within dynamic, Shopping, and top-of-funnel campaigns, SQRs are a goldmine for new keywords.
http://searchengineland.com/need-grow-ppc-account-look-search-queries-216735

Thursday, February 5, 2015

Google to shut down Gtalk on February 16

In two weeks from now, you'll have to make the switch from Google's Gtalk messenger platform to its Hangout (whether they like it or not). Millions of users have been using the Gtalk for long time and they've become so comfortable with it that moving away has never been considered. So, Google has decided to force users by shutting down Gtalk once and for all.

Hangout is the future for Google (so they seem to think) and hence taking down Gtalk is the most logical thing that the search-engine giant can do now. Signs of Gtalk going down became obvious when Google decided to cut support (security and version) for the desktop application bringing its end closer to reality. As highlighted by Google the 'IM service will be wholly replaced by the Hangouts app, which can used only via its Chrome web browser.


Source url : http://timesofindia.indiatimes.com/tech/tech-news/Google-to-shut-down-Gtalk-on-February-16/articleshow/46130314.cms

Wednesday, January 28, 2015

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Friday, January 23, 2015

Twitter tips for Promotion

Awesome Twitter promotion tips:

- Choose Your Twitter ID Carefully
- Link it Up
- Promote with #Hashtags
- Connect With People Who Have Shared Interests
- Use Twitter Directories to Promote Your Twitter Profile
- Offer Special “Follower Only” Promotions & Coupons

There are many such tips will share in other posts.
I hope these tips would help to make your #twitter page better.

Saturday, January 3, 2015

Yahoo & Bing Went Down and are back again

Yahoo’s dedicated search site at search.yahoo.com remains offline at the moment, a couple hours after Bing suffered and recovered from a similar outage.
As I type this, Yahoo’s search service is loading intermittently — but even if the service does load, it can’t execute a search request. In other cases, visitors are getting the “Yahoo will be right back…” message seen above.
Yahoo gets its search results from Bing, which was also down at the same time earlier today, but has since come back online. According to some of the tweets from those who noticed, both Bing and Yahoo were down simultaneously starting around 2:30 pm ET.

Source url : http://searchengineland.com/yahoo-search-still-offline-bing-went-earlier-today-212038