Monday, October 26, 2009

How important are internal links for a site?

A lot of time is spent on building external links. External links are promoted as a great help to SEO, which they are, but it’s important not to overlook the links you have best access to. These are the links within your own site.

Internal linking is an important part of SEO which can often be overlooked. This is a shame, as it’s far easier to solidify your internal links than it is to nurture links from external sites. A site with the right internal structure can score a higher ranking than a badly structured site with external links. Also, internal links are guaranteed to come from the page with the most authority on your business – your own.

Your internal links can help make sure that all of your pages are seen by search engine spiders, build on the keyword density within the site, increase the PageRank of your internal pages and ultimately increase your site’s overall ranking.

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