Showing posts with label website optimization. Show all posts
Showing posts with label website optimization. Show all posts

Monday, October 26, 2009

How important are internal links for a site?

A lot of time is spent on building external links. External links are promoted as a great help to SEO, which they are, but it’s important not to overlook the links you have best access to. These are the links within your own site.

Internal linking is an important part of SEO which can often be overlooked. This is a shame, as it’s far easier to solidify your internal links than it is to nurture links from external sites. A site with the right internal structure can score a higher ranking than a badly structured site with external links. Also, internal links are guaranteed to come from the page with the most authority on your business – your own.

Your internal links can help make sure that all of your pages are seen by search engine spiders, build on the keyword density within the site, increase the PageRank of your internal pages and ultimately increase your site’s overall ranking.



Read More: http://www.seoconsult.co.uk/SEOBlog/site-analysis-and-search-engine-optimisation/the-importance-of-strong-internal-links-for-your-seo.html

Sunday, October 18, 2009

Google broadening market for SEO

In the past two weeks, Google has released several updates for its mobile search service, adding localization and making searches easier - as well as adding extra dimensions for search engine optimization (SEO) professionals to consider.

Google has supported localized search on iPhones through that device's Safari browser for several months now, but recently broadened its support to include Windows Mobile phones. Google's local app categorizes search results based on the current location of the device doing the search, making it easy for users to search for the nearest ATM or restaurant.

Read More: http://www.brafton.com/industry-news/google-improves-mobile-search-broadening-market-seo-$1334107.htm

Wednesday, October 7, 2009

Is SEO for Bing necessary, as market share declines?

Maybe the idea of using Bing for search engine optimization (SEO) isn't such a big deal after all.

While many have touted the importance of a Microhoo deal which would give Bing and Yahoo a significant portion of the search engine market and make the combined entity more important in the world of search engine optimization (SEO), it seems that Bing has hit a snag.

According to figures released last week from StatCounter, Bing saw its market share in the U.S. and around the globe drop for the first time since it was unveiled earlier this year. In what may make matters worse for the Microsoft/Yahoo partnership, Yahoo also saw its U.S. market share drop more than a full percentage point in September.

Read More: http://www.brafton.com/industry-news/is-seo-bing-necessary-as-market-share-declines--$1332279.htm

Wednesday, September 23, 2009

Some SEO Tips

Below are the 10 important SEO tips which can fetch fruitful results for a site on SERPs :
  1. Bold Tags - Use bold ( ) tags around your keywords. These help search engine spider know what are your keywords therefore helping you rank well for that keyword. Search Engine spiders are programmed to know if a text is bold then it is something important. So, using of bold tags will increase your chances of ranking higher for that keyword. Don’t use bold tags too much in one page, I would suggest to just use it twice or thrice in every page.
  2. Page Title - Page Title is one of the most important thing to consider when doing on-page SEO. It’ll be hard to rank for a certain keyword if it doesn’t exist in your title. Always make your title short but also a catchy one and must be keyword rich.
  3. Article Exchange - Article Exchange are just like link exchange but just much better. Article exchange is where your article will be posted in someone’s blog and at the same time, someone’s article will be posted in your blog. Usually, links are added at the end of the article. Why is this better than link exchange? You both get content and have quality links.
  4. Deep Linking - Deep Linking is where you link each of your related articles aside from your homepage. This can help your single pages rank much higher for that keyword. By doing this (linking each of your related articles), search engines will know that you have a lot of good content. That is why, it is not a good idea to always link it to your homepage because search engines will think that you don’t have much content because it always link to your homepage.
  5. Sitemap - Sitemap is one of the basic things that a website should have. Sitemap helps search engine spider to crawl every page of your website. It is very important to have this especially if you have a big site to make sure that every pages will be crawled.
  6. Web Analytics - Having web analytics will help you know where your traffic are coming from therefore you will know what strategy you’re doing is successful. You will also know what keywords you rank well in search engines.
  7. SEO-Friendly URLs - URL is also a big factor when it comes to SEO that is why it is important to make a keyword rich URL. For example you have an article about SEO Tips, your URL should be somewhat like domain.com/seo-tips. Make it short but making sure that it consists of your target keyword.
  8. Unique Content - You can hear almost everywhere people saying that content is King. It is important that you make good and unique content because if you have those then people will link to your site therefore you get a lot of natural backlinks. Also, people will always come back to your site for more if they know that you have good content.
  9. Build Links Intelligently - Inbound links are the basis of search engines on how well a site will rank that is why it is important to get a lot of backlinks as much as you can. Always go for quality over quantity, which means that you should look for related links than getting a lot of links but are not related. You should also consider submitting to search engines and directories.
  10. Comment in other related blogs - Commenting to other related blogs will help your site get more exposure. It will also increase your backlinks but you should look for blog that have dofollow links. Participating in other related blogs will also help you learn some new things.
Source url : http://yourdailyguide.org/top-10-seo-tips/

Tuesday, September 8, 2009

Google Glossary

Enter word http for your search to find the top 1000 PageRanked sites.

Enter www in your search to see how Google ranks the top 1,000 sites.

Type the following prefixes in Google search and note their utility:

1) link:url Shows other pages with links to that url.
2) related:url same as "what's related" on serps.
3) site:domain restricts search results to the given domain.
4) allinurl: shows only pages with all terms in the url.
5) inurl: like allinurl, but only for the next query word.
6) allintitle: shows only results with terms in title.
7) intitle: similar to allintitle, but only for the next word.
8) cache:url will show the Google version of the passed url.
9) info:url will show a page containing links to related searches, backlinks, and pages containing the url.
10) spell: will spell check your query and search for it.
11) stocks: will lookup the search query in a stock index.
12) filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
13) daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
14) maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
15) phone: enter anything that looks like a phone number to have a name and address displayed.
16) site:www.somesite.net "+www.somesite.+net" - how many pages are indexed.
17) allintext: searches only within text of pages, but not in the links or page title
18) allinlinks: searches only within links, not text or title

Thursday, September 3, 2009

Using of Proper SEO strategy

An important aspect of any SEO campaign is having an effective strategy in place. Depending on what kind of industry you are in, the strategy you choose to implement will differ. This will mostly be due to the amount of competition for the keyphrases you want to be found for. Also, you might be integrating some sort of SMO in the SEO campaign.

Your strategy can be simple for easy phrases. Get onpage right and then do lots of quality link building. But for more competitive and generally lucrative phrases, you will probably need a more advanced strategy involving many more SEO techniques.

This is one reason why employing a successful SEO company to help you with your search engine optimization is usually a step in the right direction. You can beat your head up against a wall as often as you like without a productive strategy and the result will be the same for a long time, you will have a headache.

Maybe you need more article marketing or blogs to be set up. Maybe lots of satellite websites for greater lead generation and increased SEO power. A structured campaign that runs on time every time will always bring better results than a made up effort by somebody who does not have lots of experience ranking a wide variety of websites.

So if you are still confused with strategy making, don't waste your time just go for a SEO company today and you will find all the solutions.

Wednesday, August 26, 2009

Important SEO Factors (2009)

A great report was released by SEOmoz on important search engine optimization factors for 2009. “Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.

Each participant was asked to rate more than 100 search ranking factors along with specific questions about hot issues in the SEO field.

Top 5 Ranking Factors

1. Keyword Focused Anchor Text from External Links 73% very high importance

2. External Link Popularity (quantity/quality of external links) 71% very high importance

3. Diversity of Link Sources (links from many unique root domains) 67% very high importance

4. Keyword Use Anywhere in the Title Tag 66% very high importance

5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.) 66% very high importance

Top 5 Negative Ranking Factors

1. Cloaking with Malicious/Manipulative Intent 68% very high importance

2. Link Acquisition from Known Link Brokers/Sellers 56% high importance

3. Links from the Page to Web Spam Sites/Pages 51% moderate importance

4. Cloaking by User Agent 51% moderate importance

5. Frequent Server Downtime & Site Inaccessibility 51% moderate importance

Top 5 Most Contentious Factors

1. Cloaking by Cookie Detection: 16.3% strong contention

2. Cloaking by JavaScript/Rich Media Support Detection: 15.4% moderate contention

3. Hiding Text with same/similar colored text/background: 15.3% moderate contention

4. Cloaking by IP Address: 15.3% moderate contention

5. Cloaking by User Agent: 15.2% moderate contention

Read More: http://palatnikfactor.com/2009/08/26/most-important-seo-factors-for-2009

Tuesday, July 28, 2009

SEO and Web design is utilization of time

The rise in the Internet during the last decade was phenomenal, and one of the largest things which was indicated on users of Web consequently, is which impatient group they are.If your business has an exit on line, the customers are only never a click from leaving your site, and of navigation to one which adapts to them to improve.The group of Creare make their deals to him to stop this of the event.

Dr. Jakob Nielson of guru of profitability of Web describes users like pitiless and of the notes how their lack of patience increases the need for management of mark in effective line. The rise in search engines composes only this need, because people are also impatient in the way in which they employ them, and will look at often only the highest results on any research given. The research carried out by Comscore proved that the Americans led more than 14 billion research core - an increase of more than 4 billion in right year.

Clearly search engines must be employed by the companies based on the WEB in the most advantageous way, and the companies of SEO in the whole world were fast to show their customers how to better encourage the traffic of Web.The group of Creare had paid an great attention to the report/ratio of Digitals Great Britain - in order to make the best use of its results.

It indicates that the Internet now starts to be seen by much like basic utility, and the fast wide strip becomes a Juste, not a privilege. These changes are of principal importance, and mean that any company of design of SEO or Web must obtain their strategies rectify exactly in order to be targets of meeting and the increasing traffic.