Wednesday, October 7, 2009

Is SEO for Bing necessary, as market share declines?

Maybe the idea of using Bing for search engine optimization (SEO) isn't such a big deal after all.

While many have touted the importance of a Microhoo deal which would give Bing and Yahoo a significant portion of the search engine market and make the combined entity more important in the world of search engine optimization (SEO), it seems that Bing has hit a snag.

According to figures released last week from StatCounter, Bing saw its market share in the U.S. and around the globe drop for the first time since it was unveiled earlier this year. In what may make matters worse for the Microsoft/Yahoo partnership, Yahoo also saw its U.S. market share drop more than a full percentage point in September.

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