Extended search deal b/w Google & Apple

WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in 2008 that Google had gone from being a “frenemy” to a “froe” of the agency holding company. Presumably “froe” is a more direct competitor than a “frenemy”– at least that’s the implication.

Google and Apple started out as genuine friends, with overlapping board seats, and then seemed to gradually turn into sniping “froes.” But it now appears that they’re more like “frenemies” after all.

The two companies have apparently renewed their search deal regarding the iPhone, which was assumed to be in doubt as the “froe-mentum” built over the last year.

It kind of “crested” and broke when Apple announced that iPhone 4 would have Bing as a search option but not that Bing would be the “default” provider on the iPhone, as some had anticipated.

In a new Charlie Rose interview of Google CEO Eric Schmidt, appearing in BusinessWeek, Schmidt casually mentions that Google and Apple have “extended their deal”:
 

Apple is a company we both partner and compete with. We do a search deal with them, recently extended, and we’re doing all sorts of things in maps and things like that. So the sum of all this is that two large corporations, both of which are important, both of which I care a lot about, will [remain] pretty close. Emphasis added.

Source url : http://searchengineland.com/google-apple-extend-search-deal-emerge-as-frenemies-not-froes-51603

Google switching over to new keyword tool

Google announced to drop the old adwords keyword tool permanently and switch over to the new one by end of this month. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new one. Now we know when.

Google said the old keyword tool, which is currently accessible, will be available throughout the end of this month. September 1, 2010, the old keyword tool will begin redirecting to the new keyword tool. Google promises to update us when the switch over happens and also promises to drop the “beta” label from the existing tool.

Source : http://searchengineland.com/google-to-drop-old-keyword-tools-by-end-of-month-48500

Google wave shutdown

Last May Google announced a new wave of forum communications and the cockpit fan e-mail and instant messaging. It was also effective, real-time collaboration tool. It's more than that.

Perhaps it was a problem, it also offers many opportunities. Besides, people do not necessarily see the need to use wave, even though it was a productive and efficient than traditional tools.

This is what Google said that when the wave started by:
 

"Wave" is a part of the discussion and the document, in which people can communicate and work with rich formatted text, images, videos, maps and more.

Google has now closed wave:
 

But despite these successes, and many loyal fans, the wave has not seen the introduction we expected. We do not intend to further develop the wave as a separate product, but we will keep the site at least the end of the technology and will continue to use other Google projects.

Source url : http://searchengineland.com/google-wave-crashes-48086

The Five SEO Secrets for site's visibility

1. Determine Goals, Priorities, and Measurements
Before starting an SEO campaign, develop measurable goals and priorities, and plan to revise them periodically. Some questions to answer: What are your current business needs? Which of your products or services are most important to promote now? What do you want visitors to your site to do, buy, or learn?
Next, decide how to measure success. If you haven't already done so, add Google Analytics to each page of your site. Google Analytics reveals which keywords visitors used to find your site, and much more. You can find many Web traffic analysis tools out there, but Google's includes all of the features that most small businesses need.
2. Research Keywords
Often, a business doesn't describe its products using the same keywords that its clients use. You may be promoting "portable media players," for instance, but your potential customers call them "MP3 players." That's why it's important to talk to employees, partners, current and potential clients, and your sales staff to determine which words are most frequently used when people seek out your company and its products or services. Use those phrases to develop an initial list of SEO keyword candidates.
Several keyword-research tools are available to help you choose the best terms for SEO. The free Google AdWords Keyword Tool helps you gauge how frequently keywords are searched in the United States (and globally), and how competitive a keyword is. The tool is designed to help marketers choose keywords for Google PPC ads, but it's useful for organic keyword research, too. You'll also get lots of keyword variations that you might not have thought of.
3. Use Keywords Judiciously
Using keywords effectively can make your site more discoverable. But overusing or abusing them can cause search engines to ignore you. Here are some tips for adding keywords to your Web pages:
4. Create 'Linkbait'
Editorial endorsements of your product or service from someone else, such as a high-profile blogger, can be pure SEO gold--especially when that endorsement includes a keyword-rich link to a relevant page on your site.
You don't have as much control over external links to your site as you do over the keywords you use, of course. Still, you can take some steps.
5. Make Sure Your Site Is Search Engine Friendly
Search engine "bots" primarily index text and follow links. Though they are getting more sophisticated, bots can't easily index nontext content, such as Flash animations. JavaScript content, such as site menus rendered in Ajax, can stop a search engine bot in its tracks. The bottom line: If your Website contains lots of Flash, Ajax, and other nontext material, you're making it difficult for the search engines to index your pages. And if search engines can't index that content, searchers won't be able to find it when they perform queries. If you're planning a new site, make sure its design is friendly to search engines from the beginning.

Read More: http://www.washingtonpost.com/wp-dyn/content/article/2009/12/22/AR2009122203353.html

Importance of Article Marketing

More and more, I see articles popping up as guest post’s on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it?

It is true that article marketing has changed a lot in the last couple of years. The top-tier search engine marketers today are writing premium original content and sending it out to other websites for a link back. That’s becoming much more effective than the old school way of mass distribution. But I wouldn’t count mass distribution out just yet, just pick better places to submit your articles, such as eZine Articles, HubPages or Work.com.

Read More: http://www.searchengineoptimizationjournal.com/2009/11/21/article-marketing-past/

New ‘Google Dashboard’ service by Google

Google has been launching so many new services lately that it’s been difficult to keep up. Their Dashboard service is designed to show exactly how much the search giant knows about its users daily online activities.

This service displays a summary of data collect from a specified Google account. Users are afforded the options to sort and manage data collected from a huge array of sources. Data collected ranges from search queries and emails to video usage on YouTube. Users will usually have already allowed consent for Google to keep information about their activities online, now the search behemoth has grasped even more data, ever wonder how much Google actually has on each of us. Just how much information do they have about us? How do they use it?

The service provides a summary of data associated with a specified Google account. Users gain the ability to view and manage data, which ranges from search engine queries and emails sent through Gmail through to videos viewed on YouTube, and much else besides. Users will usually have already consented to allow Google to keep tabs on their activities online, but the search conglomerate’s tentacles reach so far that it’s tough to know just how much information it holds on each of us.

Read More: http://www.kingpin-seo.co.uk/webmaster-magazine/google-launches-new-google-dashboard-service-webmaster-seo-news/01147

How important are internal links for a site?

A lot of time is spent on building external links. External links are promoted as a great help to SEO, which they are, but it’s important not to overlook the links you have best access to. These are the links within your own site.

Internal linking is an important part of SEO which can often be overlooked. This is a shame, as it’s far easier to solidify your internal links than it is to nurture links from external sites. A site with the right internal structure can score a higher ranking than a badly structured site with external links. Also, internal links are guaranteed to come from the page with the most authority on your business – your own.

Your internal links can help make sure that all of your pages are seen by search engine spiders, build on the keyword density within the site, increase the PageRank of your internal pages and ultimately increase your site’s overall ranking.

Read More: http://www.seoconsult.co.uk/SEOBlog/site-analysis-and-search-engine-optimisation/the-importance-of-strong-internal-links-for-your-seo.html

Google broadening market for SEO

In the past two weeks, Google has released several updates for its mobile search service, adding localization and making searches easier - as well as adding extra dimensions for search engine optimization (SEO) professionals to consider.

Google has supported localized search on iPhones through that device's Safari browser for several months now, but recently broadened its support to include Windows Mobile phones. Google's local app categorizes search results based on the current location of the device doing the search, making it easy for users to search for the nearest ATM or restaurant.

Read More: http://www.brafton.com/industry-news/google-improves-mobile-search-broadening-market-seo-$1334107.htm

Is SEO for Bing necessary, as market share declines?

Maybe the idea of using Bing for search engine optimization (SEO) isn't such a big deal after all.

While many have touted the importance of a Microhoo deal which would give Bing and Yahoo a significant portion of the search engine market and make the combined entity more important in the world of search engine optimization (SEO), it seems that Bing has hit a snag.

According to figures released last week from StatCounter, Bing saw its market share in the U.S. and around the globe drop for the first time since it was unveiled earlier this year. In what may make matters worse for the Microsoft/Yahoo partnership, Yahoo also saw its U.S. market share drop more than a full percentage point in September.

Read More: http://www.brafton.com/industry-news/is-seo-bing-necessary-as-market-share-declines--$1332279.htm

Some SEO Tips

Below are the 10 important SEO tips which can fetch fruitful results for a site on SERPs :

1. Bold Tags - Use bold ( ) tags around your keywords. These help search engine spider know what are your keywords therefore helping you rank well for that keyword. Search Engine spiders are programmed to know if a text is bold then it is something important. So, using of bold tags will increase your chances of ranking higher for that keyword. Don’t use bold tags too much in one page, I would suggest to just use it twice or thrice in every page.
2. Page Title - Page Title is one of the most important thing to consider when doing on-page SEO. It’ll be hard to rank for a certain keyword if it doesn’t exist in your title. Always make your title short but also a catchy one and must be keyword rich.
3. Article Exchange - Article Exchange are just like link exchange but just much better. Article exchange is where your article will be posted in someone’s blog and at the same time, someone’s article will be posted in your blog. Usually, links are added at the end of the article. Why is this better than link exchange? You both get content and have quality links.
4. Deep Linking - Deep Linking is where you link each of your related articles aside from your homepage. This can help your single pages rank much higher for that keyword. By doing this (linking each of your related articles), search engines will know that you have a lot of good content. That is why, it is not a good idea to always link it to your homepage because search engines will think that you don’t have much content because it always link to your homepage.
5. Sitemap - Sitemap is one of the basic things that a website should have. Sitemap helps search engine spider to crawl every page of your website. It is very important to have this especially if you have a big site to make sure that every pages will be crawled.
6. Web Analytics - Having web analytics will help you know where your traffic are coming from therefore you will know what strategy you’re doing is successful. You will also know what keywords you rank well in search engines.
7. SEO-Friendly URLs - URL is also a big factor when it comes to SEO that is why it is important to make a keyword rich URL. For example you have an article about SEO Tips, your URL should be somewhat like domain.com/seo-tips. Make it short but making sure that it consists of your target keyword.
8. Unique Content - You can hear almost everywhere people saying that content is King. It is important that you make good and unique content because if you have those then people will link to your site therefore you get a lot of natural backlinks. Also, people will always come back to your site for more if they know that you have good content.
9. Build Links Intelligently - Inbound links are the basis of search engines on how well a site will rank that is why it is important to get a lot of backlinks as much as you can. Always go for quality over quantity, which means that you should look for related links than getting a lot of links but are not related. You should also consider submitting to search engines and directories.
10. Comment in other related blogs - Commenting to other related blogs will help your site get more exposure. It will also increase your backlinks but you should look for blog that have dofollow links. Participating in other related blogs will also help you learn some new things.

Source url : http://yourdailyguide.org/top-10-seo-tips/